WHO WE ARE

We are FourForty, the customer-focused behavioural change experts.
We’re all escapees from an array of London’s biggest and best agencies and consultancies.

Skills

Customer & business strategy


Objective definition and measurement


Commercial impact of business decisions

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Nick Elsom

Strategy

Nick has spent over thirty years working with clients both larger and less so, from startups to globals. He tends to add the most value in 'what-if' yet common-sense strategy development, coupled with pragmatic and measurable commercial rationales.

Areas of Expertise

Retail


Automotive


Financial Services


Fashion/Luxury


Hospitality, On/Off trade


Sports/Fan Organisations

Skills

Qualitative Primary Research
 

Behavioural Science

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Tim Williams

Planning

With an agency and client-side career dating back to the late Jurassic, Tim has experienced just about every customer challenge out there.

Areas of Expertise

Telco


Aviation


Membership Organisations

Skills

Customer Strategies


Co-creation Workshop Facilitation


Email Marketing


Customer Journey Mapping


Database Management

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David Stead

Journeys

David is an award winning CX expert specialising in customer journey planning - driving impact by ensuring customers stay at the heart of any project or strategy.

Areas of Expertise

Aviation


Luxury


Charity sector


Hospitality


Transport

Skills

Customer Strategies


Creative


Co-creation Workshop Facilitation


Project Management

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Stephen Welsh

Campaigns

Ste is an expert in creating and executing customer strategies, using stakeholder-unifying techniques to unearth and articulate client and customer needs, and translating them into measurable impactful campaigns.

Areas of Expertise

Automotive


Luxury


Retail


Fashion & Apparel


Professional Services


Insurance


Energy

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